We are committed to leading the lingerie industry in creating beautiful, sustainable lingerie, ethically. We believe you deserve products that you love from brands that reflect your values.
Proprietary sustainable fabric
We spend 3X* longer sewing so all you feel is our innovative silky, sustainable, sweat wicking, stretchy fabric. Made from an industry leading by-product of organic cotton, a part of the cotton fibre which is normally discarded, then processed using sustainable chemical practices the result is gorgeously soft and smoothing.
To us sustainability is more than a buzz word, it is our way to reflect the change we want to see in the world.
We’re not perfect, but with every step we try to be better for ourselves, you and the planet.
Our sustainability credentials
Ethical, honest and transparent production
It’s our priority that all our products are produced ethically. Our Manufacturersare Participants in Worldwide Responsible Accredited Production (WRAP) , The Ethical Trading Initiative and The Sustainable Apparel Coalition.
We have visited them multiple times and seen:
A high quality and supportive working environment
The active promotion of women within company management ranks
Giving back to their communities, including to domestic violence initiatives
Offering child care assistance to allow women to work
Actively seeking to lead in sustainable practices - for example, embracing the use of solar and alternative energy sources