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The smaller busted were tired of cups they "couldn't fill" or they stopped filling over the day. The not-so-small were sick of trading off beauty and support. Your straps were prone to digging or slipping (or both!). Some of you had painful digging wires and nasty red lines from elastics.

Our bra has been engineered to meet your specific needs.  

NEW 2.0: We've updated the cup to remove capacity from the underarm and move it to the centrefront. The result is subtle on some and transformative on others. A more lifted, supported shape with the same seamless comfort.

Our minimalist design is smooth, supportive and sweat wicking. Three zone cups are breathable, giving subtle lift without bulky padding.

When you buy this bra we'll send you complimentary access to our world-leading online fit diagnostic. Rather than spending hours in the fitting room, spend 5 minutes with our fit diagnostic which has an 84% success rate (right fit, first time).

Yet your lingerie drawer was divided into two: the beautiful, impractical bras and the plain, dingy everyday set.

Le Demi reminds you that you deserve it all. Crafted with smooth cups and accents of Leavers lace, every bra is hand-finished here in Sydney to ensure an uncompromising fit.