Undercover: What the Sydney Morning Herald had to say
Buying a bra can be one of fashion's least enjoyable experiences. No wonder so many women end up wearing the wrong size (and putting up with it). All this led Aussies Margot Balch and Maria Golushko to create lingerie startup The OneTwo, which officially launched in February.
As the name suggests, simplicity is key: the underwire bras ($109) come in just two styles and are made from a sustainable fabric the feels somewhere between cotton and silk. Customers find their size online via a series of questions about their current bra, including how the straps feel at the start versus the end of the day.
The goal? A bra you won't want to fling off the minute you walk in the door.